Clé de Peau Beauté will donate a portion of the worldwide sales of The serum to champion girls’ STEM education as the key to unlocking a better world

TOKYO, April 21, 2022 /PRNewswire/ — Clé de Peau Beauté, a global luxury skincare and makeup brand, is proud to partner with UNICEF[1] for a third year supporting the Global Agenda for Gender Equality which supports the right of every child to an equal future. Clé de Peau Beauté believes that unlocking the unlimited potential of girls through education and knowledge will lead to a brighter future for all. As the partnership enters its third year, UNICEF and Clé de Peau Beauté aim to continue to break down the barriers that young girls may face by improving their access to education in science, technology, engineering and mathematics (STEM) and relevant skills – to empower them with the tools to positively impact their communities and the world. Clé de Peau Beauté will donate a portion of worldwide sales of The Serum to support UNICEF’s efforts in Bangladesh, Kyrgyzstanand Niger among other regions to educate and empower girls. The initiative will run in stores from May to June and online from May to June. December 2022[2].

The #KeyToABetterWorld is about unleashing the power of girls through education, employment and empowerment.

(PRNewsfoto/Beauty Skin Key)

(PRNewsfoto/Beauty Skin Key)

As the world begins to emerge from the COVID pandemic and looks forward to a brighter future, we acknowledge the legacy of the past two years and its impact on how the future will be shaped. We have seen increased confidence in science and scientists around the world and new technologies have become essential to everyday life – leading to a collective understanding that scientific and technical solutions will be key to many current and future global challenges. With an increased focus on STEM topics, Clé de Peau Beauté believes it’s more important than ever to provide the next generation of girls with the STEM education and tools they need to create a better future for them- themselves and for society as a whole.

Funds raised for UNICEF through sales of The Serum last year have advanced initiatives to support girls around the world, enabling them to overcome barriers to education and skills development. Achievements include:

Bangladesh: Strengthening of the adolescent education program to make it gender sensitive

  • Clé de Peau Beauté supports UNICEF programs by Bangladesh promote gender equity in the education system, reducing gender-related barriers to education and reducing gender-based violence.

  • In partnership with the government of BangladeshUNICEF follows a systematic approach to strengthen gender equity in the education system by providing technical support to develop a competency-based curriculum, which has been endorsed by the Prime Minister of Bangladesh.

  • UNICEF has set up an alternative learning program in Bangladesh, for the most vulnerable out-of-school adolescent girls, linking them to apprenticeships and vocational training with theoretical and fundamental skills. 1,100 girls are registered.

Kyrgyzstan: Developing 21st century skills for girls

  • Clé de Peau Beauté supports UNICEF’s STEM4Girls programs by Kyrgyzstan empower girls to pursue vocational training and careers in STEM and beyond to address existing gender disparities – including high unemployment rates among women and the prevalence of child marriage.

  • 621 girls were trained to be role models and peer educators for young girls in their communities. These peer educators succeeded in reaching over 16k peers – resulting in 81% of participants saying the sessions helped them identify their career choice in STEM.

  • 155 girls entered university to study STEM, 39% with a scholarship.

Niger: Promoting the empowerment of girls

  • Clé de Peau Beauté supports UNICEF programs by Nigerwhere more than 1.3 million girls are out of school, to promote new opportunities for adolescent girls by helping them develop relevant skills and abilities.

  • The partnership supported 900 secondary school girls in mentoring groups to strengthen their basic math and French skills. About a third of these girls had dropped out of school but were successfully brought back to school through the mentoring program.

  • 24,956 girls and women benefited from a campaign and a workshop on overcoming gender stereotypes and promoting their well-being.

“The pandemic has highlighted the importance of science and technology in solving many problems facing the world. With support from our partnership with Clé de Peau Beauté, UNICEF is investing in skills-building initiatives in STEM, digital technologies and social entrepreneurship. UNICEF supports efforts that ensure girls lead independent lives with the right resources and opportunities. Through this program, we hope to inspire and provide the tools needed for the next generation of female leaders,” said M/s. Carla Haddad MardiniDirector, Private Fundraising and Partnerships, UNICEF.

“At Clé de Peau Beauté, we believe that the key to a better world lies in unleashing the power of girls through STEM education. We have therefore committed to allocating a percentage of sales of The Serum, one of our most coveted products, to educate and empower young women around the world. The past two years have been a meaningful journey as we seek to make a real difference, and it has been especially special to receive such enthusiastic participation from our customers. We are honored to know that through UNICEF, our contributions are able to have the most needed and meaningful impact,” said Ms. Mizuki HashimotoChief Mark Officer of Clé de Peau Beauty.

Clé de Peau Beauté aims to empower girls through education – the first step to unlocking the potential and innate intelligence of girls, leading to a brighter future for all.

For every purchase of The Serum, a donation will be made to UNICEF to support the education and empowerment of girls around the world at a time when learning STEM subjects is more crucial than ever for our future. Together, a brighter, more positive future is within reach.

Note to Editors

UNICEF does not endorse any company, brand, product or service.

About Clé de Peau Beauty

Clé de Peau Beauté, the global luxury brand of Shiseido Co., Ltd., was founded in 1982 as the ultimate expression of elegance and science. Clé de Peau Beauté means the key to the beauty of the skin. The brand’s philosophy is to unleash the power of a woman’s radiance by harnessing advanced makeup and skincare technologies from around the world. Always guided by exquisite aesthetic sensibility and intelligence, Clé de Peau Beauté has infused its products with modernity, enchantment and dynamism to emerge as an industry leader in delivering radiance so remarkable it emanates from within. Available in 23 countries and regions around the world[3].

Clé de Peau Beauté Official Website:

Clé de Peau Beauty Official Instagram:

The Serum Campaign Landing Page:


[1] UNICEF does not endorse any company, brand, product or service.

[2] The exact dates of the initiative will vary from market to market. Please check with local stores to confirm timing.

[3] Since April 2022.

SOURCE Beauty Skin Key

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